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The To 50 and Beyond podcast is a weekly podcast hosted by Lori Massicot, that teaches you and inspires you to live an alcohol-free lifestyle later in life. For more information and show notes, please visit my website.

Mar 31, 2020

Episode 110 

Going For It After Job Loss and Illness with Shelley Elkovich

A very interesting SHIFT in midlife after being diagnosed with a rare syndrome, my guest, Shelley Elkovich talks about taking a risk and going for it after job loss and rare illness. 

Shelley (54) is the Taste Maven and founder of For Bitter For Worse. FBFW makes complex cocktails with love, not alcohol. Shelley started the business with her husband after life gave them lemons in the form of job loss and illness. For Bitter For Worse is a Portland, Oregon brand with big ambitions. They make drinks, and their mission is inclusion.

Topics include

  • Re-envisioning life in the middle 
  • Taking a big risk in starting a new business 
  • Kids and college and empty nest 
  • Disembarkment syndrome and the diagnosis process 
  • Finding alcohol-free beverages through the diagnosis 
  • GOING FOR IT Quickly 
  • Being unapologetic about being ambitious 
  • Flavors of non-alcoholic beverages

Find Shelley here: 





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