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The To 50 and Beyond podcast is a weekly podcast hosted by Lori Massicot, that teaches you and inspires you to live an alcohol-free lifestyle later in life. For more information and show notes, please visit my website.

Jun 23, 2020

Episode 121 

The Prime Time Woman with JuJu Hook 

In this episode, you will hear from Juju Hook, consultant, coach, and speaker.  Juju shares how her drinking was showing up in binge drinking, seeing an addiction coach and how he helped her change her relationship with alcohol, taking naltrexone to curb her pleasure from alcohol and drinking, and where she is today with her drinking, how to change your relationships with your thoughts, building a brand with soul and purpose, and what it means to be a Prime Time woman, branding and social media and change your brand even if you don’t have a business, and social media tips for the PT gal

For more than a quarter-century she developed the brand strategy for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships. She holds a BA in English and an MBA and is certified as a coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at and her program for PrimeTime women at

Find Juju here:

Twitter: @JujuHook


To find Lori: 



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